Professional videography saves and protects life's most precious and beautiful moments as they actually happened. And what is more important to hold precious than the sights and sounds from the most important day of your life but your wedding day! Because the event goes by so quickly, capturing all of the activities, your ceremony and reception, on video will mean your wedding will be preserved for you and your family now, and most importantly...for all future generations.

How important is a professionally-produced wedding video? Suppose a friend told you they had in one hand a book of professional photos of the day your grandparents were married, and in their other hand a professionally-produced video of that same day, in full color, with stereo sound, but that you could only choose one to view and keep as a family heirloom. Which would you choose? Today, thanks to new developments in digital technology and the advanced skills of professional videographers, your choices in professional wedding videography are unlimited!

Only video will allow everyone to relive your wedding day as it actually happened, to see you walk down the aisle, to hear your voices as you exchange vows and rings, to hear and see the toasts, the music, your first dance at the reception...and the chance to preserve the complete story of your wedding. This wasn't possible in the past.

Even today, you have only one chance to be sure your wedding day is professionally captured....just one chance to be sure all of the emotions, the love and laughter are preserved for you to share again and again. Today professional videographers have become as natural a part of the wedding as the photographer.

Through new developments in digital technology, camcorders and microphones have grown much smaller than ever before. Old-fashioned bright lights and heavy equipment is no longer necessary. Wireless microphones, for example, are now smaller than an earring!

Many videographers have invested in new digital video editing systems that have revolutionized the artistic expressions found in a finished video. As a result, your wedding video can look and sound as good as any program you may see on Broadcast television! Plus, a professionally-produced wedding video can be artistically enhanced with the use of classic effects such as slow-motion, black and white imaging, and dreamy dissolves that make your video flow seamlessly from beginning to end.

Videographers can capture the "Story Behind the Story" of your wedding in ways that just weren't possible even two or three years ago. Today, some Brides opt for video coverage to begin on the morning of their wedding, while most begin coverage an hour or two before the actual wedding.

Advance coverage may start with the story behind your engagement, or your own special music video. Many Brides also prefer a special short video montage that combines childhood and engagement photos and memories.

From very simple to very complete, your videography options today are exciting, elegant and unlimited! And each can be completely tailored to suit your individual needs and requests.

If there's one thing newly married women today agree on, it's that future Brides should have their weddings videotaped. Professional videographers started noticing a keen interest when covering the modern wedding. They suspected guests regretting not having their own wedding video which led to the following research.

According to a new, one-of-a-kind nationwide survey commissioned by WEVA and conducted in December 2005, women married in 2005 were asked to rate the personal value of wedding videos.

The results of the survey below indicate that Brides do not fully appreciate the value of video until after the wedding.

98% of newlyweds recommend Brides have their wedding videotaped

52% of Brides consider video a "Top 10" service before the wedding

75% of Brides consider video a "Top 10" service after the wedding

38% of Brides did not have their wedding videotaped by anyone

68% strongly recommend future Brides hire a professional videographer

98% of Brides surveyed used the services of a professional photographer

29% of Brides surveyed used the services of a professional videographer

Those who used both the above agreed that video does the best job of:

1) Capturing the emotions of the day

2) Recording the history of the day

3) Creating a visual memory that future children will enjoy more

When asked, "If you had a choice between looking at your grandparent's wedding photos or their wedding video, which would you choose?" A revealing 61% of Brides said they would rather see the video when only 39% liked the old faded pictures.

The results are quite clear. Video becomes much more important to the Bride after her wedding...but the challenge most videographers face is getting Brides to realize this while they are in the planning stages so they can budget for both a videographer and a photographer. Without both services, it's impossible to fully capture your wedding day. Having one does not preclude having the other.

Now You Know!

Is it enough to just have a photo of you and your Groom standing at the altar - or would you also like to hear the vows you said to each other and share that with your future children? Is it enough to have a photo of your first dance as a married couple - or would you like to hear the song you danced to and see the results of your ballroom dance lessons? Your wedding video is not "just a video," but a historic family heirloom that will be cherished for generations to come.

Now that we know that the Bride really increases the value of her wedding video much greater after the fact, we can also deduce the same is true for the unsung Groom. Together, as they should be, it's an overwhelming "Yes!" for professional wedding videography when it comes to the Special day. If you think about it, video is not expensive, it's like MasterCard...priceless!

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